Sensorflex

Project: Sensorflex Campaign       Task: Creative Direction           Client: Timberland

Altho Timberland it's been known to be a heritage brand due to their iconic Yellow Boot, they intended to reinvent themselves by releasing a series of sneaker/boots with flexible sole technology called Sensorflex. The creative goal is to communicate the spirit of flexibility in life by creating aspirational content from breakdancers, parkour artist or even contortionists wearing the product and expressing themselves.