FIBER ONE

Project: Snack Drama Theatre Social Video Campaign    Task: Concept and  Art Direction           Client: Fiber One / General Mills

The Snack Drama Theatre social campaign, is a dramatization of consumers' biggest dilemmas when it comes down to snacking while they're in a diet.  The role of FiberOne is to celebrate the craving temptations of their audience by making them share as "Snack Dramas" on Twitter and get a group of amateur community theater actors to reenact their tweets into dramatic plays.