Aerocore

Project:  Aerocore™ Energy System: Light Fast Free.       Task: Creative Direction                Client: Timberland

Timberland's new line of sneaker/boots highlights the flexibility and mobility of the collection which is crafted using the brand’s in-house developed Aerocore energy system. Their marketing strategy emphasizes the lightness and dynamism that the boot offers with the Light, Fast, Free campaign communications to launch the product.