Big Shake Up

Project: The Big Shake Up Task: Creative Direction. Client: Aktion Deutschland Hilft

The Syrian-Turkish border region has still not recovered from the severe earthquakes on February 6, 2023. But no one is reporting on it anymore. To trigger the willingness to donate again, we created an unprecedented media quake on the first anniversary. Perfectly synchronized across Germany on TV, DOOH, radio, online and in social media. Thanks to donated media, "The Big Shakeup" almost doubled the donations with a €0 media budget - and positioned Aktion Deutschland Hilft as a committed long-term aid partner.